Head of Marketing

Job Ref.
: Marketing
: VN, Ho Chi Minh
Salary range
: Competitive
Job Type
: Permanent full-time

Job description


Marketing Strategy and roll out

•   Develop the 360 degree marketing strategy aligning with Company Member club.
•   Develop PULL and PUSH activation plan for consumers and Outlet to mobilize Outlet activity and bring incremental sales to company.
•   Create story around consumer products and Outlet offer, event and qualification challenge.
•   Drive HVM strategy with key sales platform
•   Take a lead of chef academy and recipe strategy to enhance demonstration. Closely work with sales training.
•   Develop pricing structure managing to Gross Profit targets.
•   Negotiate with the various external suppliers in domestic and overseas (Quality, MOQ, COGS, lead time and contract).
•   Manage to realize above plans on schedule.


Business structure knowledge

•   Understand relation-business structure and key process around sales field.
•   Drive key SF event activities working with promotion/ event team.
•   Attend key SF meeting to fully understand field insight.
•   Analysis product sales to bring improved value to next plan.

FCST operation

•   Manage the FCST of development and execution for product offering (Regular and Monthly offer) Give clear direction and responsibility to staffs.
•   Report Pre and Post implementation review to GD
•   Closely work with Sales HQ to improve the accuracy of FCST.
•   Own FCST process.
•   Guide staffs to detailed expectation and deliverable.
•   Report weekly situation to GD.

GP, SKU, and Inventory management

•   Manage merchandise GP, SKU and Inventory to achieve the company target.
•   Independently lead this area by closely work with Sr. Marketing Manager to drive daily operation.
•   Guide staffs to detailed expectation and deliverable. Assign responsible person for TPS and Core area.
•   Report weekly situation to GD.
•   Own GP, SKU, and Inventory management process.

New Products and TPS Purchase Order

•   Independently lead this area by closely working with GD to drive daily operation.
•   Guide staffs to detailed expectation and deliverable. Assign staff for this scope (Core and TPS).
•   Report weekly situation to GD.


•   Communicate product features & benefits clearly to the relevant members to support demonstration.
•   Maintain smooth communication and build up trusting relationships between Marketing and the relevant internal team members
•   Build and keep the appropriate relationship with the suppliers.

Market Information/Data gathering and Conduct research

•   Analyse market trend and situation based on the data/facts.
•   Conduct consumer research as necessary.

Monitor and Report

•   Monitor product selling status and report to relevant divisions.
•   Take effective action in product development and marketing plans.


Team building

•   Manage and motivate team members to be a high performing department with high creativity, energy and innovative vision.
•   Consistently work towards improving own skills and influence others positively



Age: 30’s-35’s

Education: University graduate

•   Minimum 5 years’ experience in product development and category management responsibilities.
•   Extensive product management experience in a customer centric environment.
•   Prior experience with a multi-national organization.
•   Similar dynamic market experience is preferable.

Professional Skills:
•   Strong merchandising skill of consumer goods.
•   Strong leadership and Managerial skills
•   Strong analytical skills
•   Excellent MS Office skills (PowerPoint, Excel, Word knowledge).
•   Smart/logical thinking both in writing and speaking.
•   Bilingual and bicultural ( speak, read and write) in English.

Key Competencies:
•   Action Oriented.
•   Ethics and Values.
•   Independent and Proactive.
•   Teamwork Oriented.

Working Relationships:
•   Works closely with all relevant team members within Company, especially counterparts in Marketing Group, Sales, SF Motivation, SF Events,  and Finance department.

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