Senior Sales Manager, Franchise

Job Ref.
: Footwear
: VN, Ho Chi Minh
Salary range
: Competitive
Job Type
: Permanent full-time

Job description

Job Description


  • Responsible for driving Franchise strategy for VNM and Cambodia market
  • Leading and Managing the implementation of Brand and Sales initiatives, programs for franchisee Channel to promote key messages and achieve a competitive advantage. The programs includes but not limited to Brand Lead Retail, Shape The Chain, FSOM, CEI, etc..  
  • To establish strong relationship with franchise customer’s decision makers to increase sales opportunities and brand presence.
  • To effectively apply sales strategies, policies and best practices the Franchise Sales business.
  • Allocate resources, negotiate, implementation and tracking of action plans to achieve set annual net sales target.
  • Ensure proper representation and in-store execution
  • To pursue additional business opportunities and apply a strategic mid-long term approach
  • Manage all interfaces
    -  By frequently address the requirements across functions
    -  By proactively coordinate/ facilitate meetings with other functions and accounts
  • To develop the franchise account strategies
    -  To ensure quarterly updates of strategic franchise account initiatives
    -  To present strategic initiatives for local management team
    -  To establish regular franchise visit schedule
  • To sell-in and agree on sell-through support
    -  Proactively lead the alignment of the sell in/ out process across internal functions
    -  By proactively facilitate meeting/business reviews with designated operations team and Customer Service
    -  To conduct and share sell through information from account


  • To make the right hires into the Team
  • To set objectives, targets, guidelines, coach, and build stronger team’s capabilities.
  • To develop both functional and interpersonal skill of direct reports to maximize their individual achievements.
  • To build close collaboration between teams and all other interfaces.  Ensure cross functional alignment


  • To measure progress on franchisee’s KPIs 
  • To monitor and report the market trends and competitors in the area
  • To provide realistic business plans and forecasts that is aligned with the company’s longer range plan.

Job Requirements

  • University degree in Business with sales/ commercial focus
  • Advanced English
  • Preferably 3 years in Sales or Franchise Management
  • Experienced in Fashion or FMCG industry
  • Good leadership skill
  • Exposure: Sports, marketing, account management

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