Business Area Manager - Laboratory

Date post: May 21, 2019
Our client is a global manufacturer and marketer of precision instruments for use in laboratories, manufacturing and food retailing.

Business Details :

Key Responsibilities:

Planning and Organization:

  • Plan and manage the division according to agreed country development strategies. 
  • Manage the divisional P&L within allocated budget
  • Ensure compliance to policies, procedures and values in all areas of operational activity
  • Support the delivery of all marketing campaigns
  • Maintain and develop existing and new customers through appropriate propositions and optimization of quality of service

Business Development / Sales and Marketing:

  • Provide guidance to team in Key account management ensuring high levels of customer satisfaction is consistently achieved
  • Support the design and execution of all marketing campaigns, leads generation and management activities
  • Participant in Sales visits to key customers to build customer relationship and be their preferred vendor

Technical Advisory and Product Advocate:

  • Provide expert advice and guidance on product & technical information to team and potential/existing customers 
  • Provide necessary support in the technology evaluation stage of the sales process 
  • Communicate regulatory compliance requirement and applications effectively, demonstrating  company’s market leadership and expertise in the relevant fields
  • Provide required support in interaction with customers’ engineering teams to effectively illustrate company’s  value proposition 
  • Provide support and guidance to the team at field events such as conferences, seminars, etc
  • Lead and take charge of negotiations where necessary to ensure a win-win agreement with customers

Service Standards and Customer Relationship Management:

  • Work with sales team to prepare cost estimates by studying blueprints, plans, and related customer documents
  • Gain customer acceptance by explaining or demonstrating cost reductions, meeting regulatory compliance standards and productivity improvements
  • Monitor maintenance of records of customer communication and sales activity in the CRM system

People Development and Management:

  • Take charge of recruitment and ensure effective induction for new team members, monitoring ongoing performance needs
  • Manage performance and development of team to maximize sales performance of division
  • Encourage Sales Managers/Team Leaders to continuously develop knowledge of local market conditions to identify trends and make appropriate/innovative recommendations to improve and enhance product performance and drive the business forward

Desired Outcomes / KPIs:

  • Effective management of the divisions P&L within allocated budget ensuring a profitable performance for the division
  • An engaged team striving to meet the department’s key performance targets, sales targets and agreed key performance indicators. 
  • Effective management of the performance and development of employees to drive and maximize the sales performance of the division
  • Development of an effective network of communication across the business area ensuring shared knowledge and understanding of business activities


Education: Degree in any discipline preferably in Chemistry, Food Science, Biochemistry Environmental Science or related field  

English: Verbal/Written Communication

Computer skills: Ms. Office

Experience: Minimum 5 years working experience in a Technical sales environment with extensive supervision experience


  • One Team: Work together with fellow employees worldwide towards common goals
  • Perform with Integrity: behave ethically and legally
  • Pursue Innovation: put good ideas to work
  • Deliver Quality: give our best, present and communicate professionally
  • Drive Continuous Improvement: seize opportunities to make a difference, exceptional leadership and coaching skills


Business Area Manager  HCMC  Manager 

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