Trade Marketing Executive

Date post: Jun 7, 2019
Our client is a multinational company specializing in FMCG industry

Business Details :

Area of Responsibility:

POP plan:

  • Study internal and market data, align with Brand strategy to develop POP Plan
  • Coordinate with Sales team to ensure POP Plan align with Customer strategy and can achieve Sales BGT
  • Ensure MOIT registration for all Promotion, Display activities
  • Ensure the cost of all Promotions, Display align with the Expense BGT

Marketing campaign:

  • Coordinate with Sales team to ensure the appropriate Sales Forecast, prepare all the sales tools support sales to sell campaign products
  • Prepare all the sales tools support sales to sell campaign products
  • Ensure stock, promotion setting in the system before sell in date
  • Monitor the progress in data and genba to have the countermeasure in appropriate time

Trade promotion:

  • Monitor to ensure Trade promotion align with the Master Plan
  • Monitor data and Genba to ensure the application and the result

Sales Forecast: 

  • Check monthly Sales forecast from Sales to ensure the accurancy and align with the Master Plan, New product Plan


  • Study, coordinate with Sales team, MK and Factory to develop, pilot and deploy in the market, 
  • Ensure the cost of Production and Display fee align with the BGT
  • Monitor the progress to ensure the progress of sell in plan
  • Monitor in data and genba to check the effectiveness and have countermeasure ontime
  • Create Display guideline for Sales to apply in the market
  • Check, update the price to do Price list for Sales team

New launching:

  • Create and monitor the critical path to ensure the new launching on time in full


  • Check, monitor the stock and Sales Forecast with PD, factory to minimize Write off cost and ensure the launching plan
  • Propose the countermeasure if needed to clear stock


  • Go to market weekly to monitor all the activities at the shopfront
  • Propose the countermeasure in appropriate time


  • Report monthly about Market, Sales result, Distribution, Display, Promotion, POSM and Market information (Display tool, Discontinue, New launching if have)
  • Report any issue if happen ASAP


  • Create, update Product Knowledge
  • Support training Product knowledge for Sales team
  • Support to conduct Event for Sales Briefing when launching
  • Create, support to create the effetive process for smooth operation

Minimum requirements:

  • University degree
  • At least 1 year stretching experience in planning position preferably in the FMCG sector.
  • Expense management experience.
  • Fluency standard of written and spoken English
  • Good in Logical thinking, Problem solving
  • Good presentation skills, communication skill.
  • Good in Data Process and Data Analysis
  • Good and effective communication, coordination, ownership.
  • The ambition, patience to progress your career rapidly.
  • Good knowledge, observation of Markets.
  • Good knowledge about Business strategy


HCMC  Marketing  Trade Marketing Executive 

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