PR& Digital Assistant Manager

Date post: Nov 1, 2019
Confidential Job

Business Details :

Job Descriptions :

- Develop and implement PR, Digital Calendar and Plan in alignment with Global Communications 
guidelines and Brand Strategy. Monitor KPI and results.
- Work with Brand Manager and Global/Regional Marketing to build local digital platforms (Facebook, 
websites, etc.), leveraging brand existing assets (Instagram, Youtube) to adapt for the market while 
maintaining the brand guidelines and global alignment across channels
- Work and manage a local PR and Digital Agency to develop, localize the platforms, build social 
media strategy, contents, and activities to make sure all the brand guidelines are adhered to. Map out 
the matrix, analytics, KPI and report.
- Monitor competitors' PR/Digital activities, growth and market trends on a monthly basis and have 
an action plan and proposal according to the market movement
- Where it is required by Global/Regional, work with PR and Digital agencies on PR/Digital 
studies/consumers or user insights/competitors' watch and reports
- Build, extend and maintain a great relationship with KOLs and Influencer Program (beauty editors, 
bloggers, media, industry freelance artists, stylists, designers, tastemakers, photographers, creative 
directors, celebrities, etc.)
- Manage product seeding, product information, press release following the brand calendar to 
maximize brand exposure and awareness
- Consolidate press/online clippings and monthly reports

- Work with Marketing/Brand Manager to execute marketing activities (launch plan, events, counter 
activities) in line with brand marketing calendar and strategy
- Work with Marketing/Brand Manager to implement CRM program and activities according to the 
brand strategy and aligned with PR and Digital Plan from online to offline 
- Organize, plan and execute retail events while working closely with counters/stores to ensure 
seamless operation and making sure all the brand guidelines/standards are followed through
- Assist counters/stores in organizing counter activities, VIP events, and instore experience
- Work with Marketing/Brand Manager to analyze and keep track of customer database to propose 
relevant programs and activities. Ensure customer recruitment, retention, and growth
- Coordinate with Counter/Store Manager, Retail and Training Manager on Counter Operations and 
needs: POSM, publicity, visibility


  • 【Specific items】(e.g. Advanced expertise on products)
  • Have a great knowledge of PR and Digital Competive Landscape and Trends; Experience in PR, Digital and Marketing Management; Have a good understanding of business and cosmetics/fashion industry. Great communications and social skills is a plus.
  • Report to Brand Manager, working closely with Regional Marketing Director/Global Communications. Regional Digital Manager and Events
  • Provide support for Retail Operations Manager, Counter/Store Manager, Artists
  • 7. Other important information:(Please describe other information that are important to understand the job )
  • e.g, You can describe roles and functions that other position holder is responsible for but you are currently involved in for 
  • some reasons and vice versa.
  • Education:College/University background required
  • Job-Related Experience: Previous experience in cosmetics/fashion field preferred. PR, Digital and Marketing background in consumer and beauty organization a plus. Communication; Ability to build relationship and trust, public speaking experience, translation and writing skills needed.
  • Job Related Experience: Three years PR, digital and marketing experience, cosmetics preferred
  • Analytical/Interpretive Skills:Ability to inspire and engage people; Managing Agencies and working cross-functions. Embrace the brand identity and be an exemplanary image of the brand. Understanding the brand DNA and image in order to convey, inspire others to embrace it.
  • Communication Skills:Excellent communication, leadership and social skills. Professional attitude and ability to be flexible




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